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	<title>Marcating - gestão da marca &#187; embush marketing</title>
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		<title>Ambush marketing. O lado perverso dos patrocínios</title>
		<link>http://marcating.wordpress.com/2008/04/15/embush-marketing-o-lado-perverso-dos-patrocinios/</link>
		<comments>http://marcating.wordpress.com/2008/04/15/embush-marketing-o-lado-perverso-dos-patrocinios/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 12:02:13 +0000</pubDate>
		<dc:creator>João Diogo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[embush marketing]]></category>
		<category><![CDATA[patrocínios]]></category>

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		<description><![CDATA[Num momento em que se realizam grandes eventos, como o Euro 2008, as Olimpíadas de Pequim, Campeonato do Mundo de Judo, entre tantos, faz sentido falar do lado perverso dos patrocínios: o ambush marketing.
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;
Sem uma tradução concreta para português, o ambush marketing pode ser entendido como a associação indevida de empresas ou marcas a eventos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marcating.wordpress.com&blog=2166453&post=63&subd=marcating&ref=&feed=1" />]]></description>
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