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	<title>Marcating - gestão da marca &#187; CRM</title>
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		<title>O marketing entre empresas</title>
		<link>http://marcating.wordpress.com/2008/04/01/o-marketing-entre-empresas/</link>
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		<pubDate>Tue, 01 Apr 2008 18:18:05 +0000</pubDate>
		<dc:creator>João Diogo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing one-to-one]]></category>

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		<description><![CDATA[Justifica-se a área de marketing nas empresas que actuam nos mercados business-to-business? A resposta é sim, se abandonarmos as variáveis de marketing mix (produto, preço, distribuição e comunicação) que acabam por ser partilhadas, ou até mesmo lideradas, por outros departamentos. A solução passa por desenvolver um plano de marketing acente na lógica de CRM onde as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marcating.wordpress.com&blog=2166453&post=55&subd=marcating&ref=&feed=1" />]]></description>
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